Transparency & Ethics
Editorial Independence & Transparency Policy
Last Updated: September 2026
At The Electric Duo, trust and transparency are the bedrock of everything we do. Whether you are watching our videos on YouTube, reading our guides, or following our real-world road tests on TheElectricDuo.com, you deserve to know how our content is funded, how products and vehicles are sourced, and where our loyalties lie.
Our allegiance is always to our viewers and readers. To be as clear and upfront as possible, here is our comprehensive policy on reviews, vehicle access, sponsorships, affiliate links, and financial independence.
Integrity First
1. 100% Independent Reviews (No Paid Reviews)
- We never accept payment to review a vehicle, product, or service. A review cannot be bought under any circumstances.
- No Editorial Interference: Automakers, PR firms, and hardware manufacturers have no input on our opinions, verdicts, scoring, or editorial schedule.
- Vehicle Review Firewall (Zero Automaker Previews): We have never allowed an automotive manufacturer to preview, review, or approve a video or article prior to publication. Automakers see our finished work at the exact same time the public does.
- Strictly Limited Exceptions for Technical & Legal Compliance: As a rule across 99% of our content, third parties do not see our material prior to publication. In rare, specific situations, we may permit limited review strictly confined to:
- Technical Fact-Checking on Pre-Production Gear: For early-stage or pre-production hardware, we may share clips solely to verify technical accuracy and confirm engineering specifications are described correctly.
- Legal & Safety Compliance on Major Partnerships: On specific large-scale collaborative projects or sponsored road trips, partner legal teams may review footage exclusively to verify safety and regulatory compliance (e.g., verifying that all traffic laws and speed limits were strictly obeyed during production).
- The Non-Negotiable Boundary: These rare previews are never an opportunity for a partner or brand to edit our creative voice, soften critiques, alter our conclusions, or influence our narrative. If a product or service has flaws, we state them plainly.
Fleet & Press Vehicles
2. Vehicle Loans & Evaluation
To conduct comprehensive, real-world evaluations—including range tests, charging curve analyses, and road trips—we borrow press vehicles directly from automotive manufacturers:
- Temporary Loans: Manufacturers provide vehicles for short-term evaluation periods (typically several days to a couple of weeks), covered by standard fleet insurance.
- No Obligation or Quid Pro Quo: Accepting a loaner vehicle does not obligate us to produce a video or article, nor does it guarantee a positive verdict. If a vehicle falls short, we will say so clearly.
- Return of Property: All loaner vehicles remain the property of the manufacturer and are returned promptly once testing concludes.
Hardware & EVSEs
3. Review Hardware & Long-Term Testing
From time to time, companies send us Level 2 home chargers (EVSEs), charging adapters, dashcams, or other EV accessories for evaluation:
- Long-Term Testing: Most manufacturers allow us to retain this equipment rather than returning it. We intentionally keep these units to conduct long-term reliability and endurance testing under real-world weather and daily charging conditions.
- No Favors: Retaining review hardware does not buy positive coverage or guarantee future promotion. If a charger fails or underperforms over time, our updates will reflect that reality.
Travel & First Drives
4. Media Events, Product Reveals & Travel
The automotive industry frequently hosts regional, national, and international media previews, first-drive programs, and factory tours:
- Hosted Travel: When attending these events, the hosting automaker or brand often covers travel expenses, including flights, lodging, meals, and local transit.
- Editorial Autonomy on the Road: Accepting travel accommodations never comes with strings attached. It does not soften our critiques, influence our coverage, or shield a vehicle from scrutiny.
Monetization & FTC Compliance
5. Sponsorships, Advertising & Mid-Rolls
To support video production, web hosting, and independent testing operations, we accept commercial sponsorships and advertising:
- Unrelated Mid-Roll Sponsorships: We occasionally include paid mid-roll sponsorships within our vehicle and hardware reviews. However, these integrations are strictly restricted to unrelated products or services (e.g., software, productivity tools, web services) that do not create a conflict of interest with the vehicle or gear being evaluated.
- Strict Commercial Firewall (No Paid Immunity): An advertiser never receives immunity from critique. Sponsoring a video or purchasing ad space gives a company zero influence over any past, current, or future review.
- FTC Compliance: We strictly adhere to FTC guidelines. Sponsored content is clearly and prominently labeled on our website and includes on-screen disclosure tags (“Includes paid promotion”), verbal notices, and description callouts on YouTube.
Affiliate Transparency
6. Affiliate Links
Some of our articles and YouTube video descriptions contain affiliate links (e.g., links to charging gear, accessories, or retailer pages):
- How They Work: If you click an affiliate link and make a purchase, we may earn a small commission at no additional cost to you.
- Merit-First Selection: We only recommend products, tools, and accessories that we have personally tested, use ourselves, or genuinely believe provide value to EV owners. Commission rates never dictate what we review or recommend.
Zero Conflicts
7. No Automaker Referral Programs
Several electric vehicle manufacturers (such as Tesla and Rivian) offer lucrative referral programs that reward referrers with cash, charging credits, merchandise, or vehicle discounts when a buyer uses their personal link:
Our Policy: We do not share or participate in automaker vehicle referral programs.
Why We Avoid Them: Earning substantial financial incentives or perks based on which brand of vehicle our viewers buy creates an inherent, direct conflict of interest. We believe automotive reviewers should have zero financial stake in which car you choose to park in your garage.
Financial Independence
8. Financial Independence & Stock Trading
- No Vehicle Manufacturer Stocks: To prevent any conflict of interest—perceived or real—we do not trade or hold individual stock positions in automotive manufacturers.
- Not Financial Advice: The content published on TheElectricDuo.com and our YouTube channel is for informational, journalistic, and entertainment purposes only. Nothing we publish constitutes financial, investment, or legal advice.
Additional Disclosures
9. Exceptions to this policy
If we choose to make an exception to this policy, we will clearly state that in the video or article and the reason why.
Direct Accountability
10. Open Communication & Accountability
We believe transparency is an ongoing conversation. If you ever have a question about how a vehicle was provided, how a product was tested, or how a specific project was funded, we encourage you to ask.
